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What does subscription-based pricing allow customers to do?

  1. Access a product or service for a fixed time period

  2. Pay for each individual use of a service

  3. Use services without any fees

  4. Purchase products in bulk only

The correct answer is: Access a product or service for a fixed time period

Subscription-based pricing allows customers to access a product or service continuously for a fixed time period, typically through recurring payments. This model creates a relationship of ongoing usage rather than one-time transactions, offering customers the convenience and flexibility of using the service for the duration of their subscription. Unlike purchasing products in bulk, where a significant one-time payment is made for a large quantity, subscription-based pricing focuses on providing sustained access over time, often at a lower upfront cost. Additionally, it differs from pay-per-use models, where customers are charged for each individual instance of service use. Finally, services without any fees do not align with the nature of subscription pricing, as there is always a fee associated with maintaining an active subscription. Thus, option A accurately reflects the essence of subscription-based pricing.